Blog
Cold email, done properly.
Practical guides to sending outreach that lands in the inbox and gets replies — without burning your domain.
· 6 min read
SPF, DKIM and DMARC for cold email: what you actually need
The three DNS records every sending domain needs, what each one proves, and the settings that are safe for cold outreach.
· 5 min read
How fast can a new mailbox send? Ramping up without burning it
Why new mailboxes need to start slowly, a sensible ramp schedule, and the signals that tell you to back off.
· 6 min read
Writing cold email follow-ups that get replies
How many follow-ups to send, how far apart, and what to say in each one so it adds something instead of nagging.
· 5 min read
What's a safe bounce rate for cold email?
Hard vs soft bounces, the thresholds that matter, and what to do the moment your bounce rate starts to climb.
· 5 min read
Unsubscribes in cold email: the rules and the right thing to do
What the mailbox providers and the main laws expect when someone asks you to stop, and how to make sure they never hear from you again.