Follow-ups that read like you wrote them.

Every step in one flow

Emails, delays and conditions sit in a single sequence. Branch on whether the prospect opened, clicked or replied within a set time, and add manual steps for a call, a LinkedIn touch or any to-do.

• Delays in days or hours
• Conditions on opens, clicks and replies
• Manual tasks land in a Tasks queue with the prospect's details

A/B variants

Write more than one version of an email and choose how the prospects split between them.

No “Hi ,”

Variables take a fallback — {{firstName|there}} — and the editor flags variables that don't have one, so a missing field never reaches a prospect.

One conversation, not five

Follow-ups are sent as replies in the same thread, with your mailbox signature. When a prospect replies, the sequence stops for them.

Edit after launch

Fix a typo or rewrite a follow-up in a running campaign. Emails that haven't gone out yet use the new text.